Rock On.

In class, we've been working on a project called "Rock On." In this project we had to create a new band, and do alot of research.

In our first assignment we had to come up with a band name and a logo. The band name and logo cannot be already in use so we had to come up with names and look up in the internet if that name had not already been in use, then we had to look for images to make our band logo. Our second assignment consisted of the band biography. We had to give a brief story on how the band was formed and what type of music we played, later on we had to take a band picture. Next was our third assignment, we had to come up with a tour name and look for sponsors. On our fourth assignment we had to do a concert tour research on a band with out same genre, and on our fifth assignemt we had to make our own tour and look for venues, do research on that venue, plan a date and time when we would be playing, and look for a local band, which wasn't so hard but it took a while to be completed. Our sixth assignment was pretty easy to, we just had to research ticket prices and create a table which contained the date, artist, venue, and price values. The seventh assignment was kind of easy also, we had to look for tour buses and make it our own. We had to design it using fireworks, giving it our name, band logo, and tour name. The eighth assignement was pretty hard, we had to make a cd cover, it was kind of hard because we had to come up with a cover and all the images we found did'nt fit with our band until we found an almost perfect one. The ninth assignment was about making our concert poster. we had to create one using some of the tools in http://www.bighugelabs.com/, it was pretty easy. The tenth assignment was about the rock swag design. We had to get merchandise and put our band name on it. Our eleventh assignment was about looking for a stage design and editing it so it looked as if it was ours. On our twelveth assignment we had to create a backstage pass that contained our band name, and the tour name. This took a lot of reaserch but it was kind of fun.

From this project i learned that every business has to include the marketing mix in order to succeed. If they're not applied the business will probably not work.

In this project we applied some of the seven key functions. We used Promotion when we posted the poster. We used selling when we were selling CD's. We also used marketing information management when we gave the tour dates and places of our tours. We used product/service management also when we were looking and using items for our band.

This was a fun project but we had to deal with alot of research.