Tuesday, February 17, 2009

Functions of Marketing

In order to make your own business you need to have and use the seven key functions which are Product-service management, Distribution, Selling, Marketing-information management, Financing, Pricing, and Promotion. Without these your business might not work and you would of had done all of that hard work for nothing.


-Product/service management is designing, developing, maintaining, improving, and acquiring products or services so they meet customers needs. Basicly it's just taking care of you products or services and satisfying the customer.
-You will need distribution to move your products or services to customers without tampering them or the customers won't like it and may return it.
-Selling includes direct and personal communication with customers to assess and satisfy their needs.
-Marketing-Information management is gathering and using information about customers to improve decision making.
-Financing requires a company not only to budget for it's own marketing activities, but alos to provide customers with assistance in paying the company's products or services.
-Pricing is the process of establishing and communicating the value or cost of goods and service to customers.
-Promotion is using advertising and other forms of communicating information about products services, images, and ideas to achieve a desired outcome.

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